SHAPE
we apply the same high quality standards to all of our diamond shapes. We have an exceptional collection of traditional round diamonds and we also offer the finest non-round, or "fancy-shaped", diamonds available. All of our certified diamonds are graded by the GIA or AGSL to have FL-SI2 clarity, D-J color, and Ideal, Very Good, Good, or Fair cut. Our Signature Diamonds are the finest quality diamonds available, and we offer them in round, princess-cut, Asscher-cut, and emerald-cut shapes.
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Round
The round brilliant cut diamond is by far the most popular and most researched diamond shape available today. For almost 100 years, diamond cutters have been using advanced theories of light behavior and precise mathematical calculations to optimize the fire and brilliance in a round diamond. In addition to being the most popular and researched shape, a round diamond will typically give you more flexibility in terms of balancing cut, color, and clarity grades while still getting the fire and brilliance you want.
To maximize the brilliance of a traditional round diamond, select one in the two highest cut grades, ideal or very good, and choose ideal, excellent, or very good polish and symmetry grades.
Princess
This is our most popular non-round diamond. Its beautiful brilliance and unique cut makes it a favorite for engagement rings. The princess has pointed corners and is traditionally square in shape. When choosing a color grade, consider that while the price of a J-color non-round diamond is exceptional, color may be slightly visible in its corners. Also, princess-cut diamonds can vary greatly in how square or rectangular they are. To find the dimension of princess you want, look for the length-to-width ratio in our interactive diamond search and on each diamond's detail page. This will determine what the diamond will look like when viewing it from above. Here are length-to-width ratios for princess-cut diamond shapes that are pleasing to the eye.
Heart
The heart is the ultimate symbol of love. The unique look of the heart-shaped diamond helps make it a distinctive choice for a variety of diamond jewelry. When choosing a color grade, consider that while the price of a J-color heart shaped diamond is exceptional, color may be slightly visible in its corners. To find the dimension of heart-shape you want, look for the length-to-width ratio in our interactive diamond search and on each diamond's detail page. The length-to-width ratio will determine the diamond's outline, or what it will look like when viewed from the top.
Oval
An oval diamond has beautiful brilliance that's similar to a round diamond. Oval diamonds are also very popular as their length can accentuate long, slender fingers. To find the dimension of oval you want, look for the length-to-width ratio in our interactive diamond search and on each diamond's detail page. The length-to-width ratio will determine the diamond's outline, or what it will look like when viewed from the top.
Radiant
Trimmed corners are the signature of this diamond, and they help make the radiant-cut a popular and versatile choice for jewelry. A radiant-cut looks equally beautiful set with either baguette or round side-diamonds. Radiant-cut diamonds can vary in their degree of rectangularity. To find the dimension of radiant you want, look for the length-to-width ratio in our interactive diamond search and on each diamond's detail page. The length-to-width ratio will determine the diamond's outline, or what it will look like when viewed from the top.
CARAT
Carat is specifically a measure of a diamond's weight, and by itself may not accurately reflect a diamond's size.
We tend to evaluate diamond size by viewing it from the top because that is how diamonds are presented to us when set into a ring.
To understand diamond size, carat weight should be considered in conjunction with two other criteria:
- Distance in millimeters across the top of the diamond.
– Diamond's cut grade.
COLOR
Color refers to a diamond's lack of color, grading the whiteness of a diamond.
A color grade of D is the highest possible, while Z is the lowest.
Color manifests itself in a diamond as a pale yellow. This is why a diamond's color grade is based on its lack of color. The less color a diamond has, the higher its color grade. After cut, color is generally considered the second most important characteristic when selecting a diamond. This is because the human eye tends to detect a diamond's sparkle (light performance) first, and color second.